Zipcar
Becoming a voice of the car-sharing leader that sparked a movement.
As a purposefully car-free resident of Boston, I immediately found a job at Zipcar. During the two wonderful years I spent as a full-time copywriter on the in-house creative team, I led copy for two major marketing campaigns and countless member communications via email, social, and web. I also contributed tens of articles (and eagle-eye copyediting) to our beloved content marketing blog, Ziptopia.
ONE>WAY.
In 2015, Zipcar granted a long-standing member wish: one-way reservations. As an in-house copywriter, I was tasked with crafting the multi-channel campaign messaging for this pivotal launch.
The message: Meet the most flexible Zipcar yet.
“Drivers” Campaign.
I played a key role in developing the concept of our 2015 universal marketing campaign, which we called Drivers. As ride-sharing companies like Lyft and Uber grew in popularity, we started a rallying cry to reclaim the driver’s seat.
The result was an humorous, attention-grabbing campaign with just enough bite. To support in-house and external production teams, we created a campaign style guide, which is represented in the following images.
