Uplevel
Leading brand voice and copy for an early-stage tech startup.
World-class engineering teams excel at efficiency—but it comes with a potential cost of burnout. Seattle-based startup Uplevel empowers engineers with insights to guide productivity and well-being.
I worked with the team (growing from small-scale freelance work to a part-time title) from July 2019 to January 2022 to develop the Uplevel brand voice, provide copywriting, and develop blog content.
BRAND VOICE GUIDE.
Young companies need to crystallize their brand identity, including voice and tone. I led the development of this brand guide that communicates the Uplevel look and feel to collaborators and new hires.
PRODUCT VIDEOS.
I partnered with Uplevel long enough to create two product videos. The initial product overview (right) nailed the playfulness and energy of our audience, as we celebrated the industry’s true superheroes: managers. The more recent (left) explores the, ahem, upleveled product today.
Ebooks.
When you’re an expert in data science and productivity, you’ve got a lot of knowledge to share. We created several information-packed ebooks to encourage downloads, gather emails, and spread the word.
