Leafly
Pairing CBD and SEO knowledge to break into a popular market.
When Leafly, a global leader in cannabis, set out to launch a trusted CBD marketplace, I came onboard and supported the launch of Leafly Market. We balanced consumer research and SEO analytics with wise-compassionate-fun brand voice pillars to create an engaging ecommerce experience.
Product Description Pages.
Starting with brand-provided information, I amplified each page with Leafly-unique copy to create interesting and informative PDPs.
Category Description Pages.
Knowing that our customers’ goals would range from first-time CBD trial to daily wellness routines, we wrote with a focus on education and a normalization of hemp-based products in the modern era. Each category page served up a crash course in CBD 101. We provided trustworthy, all-levels-welcome information about the myriad ways to consume CBD, how they differ, and what people might expect from each.
Strain of the Day.
In celebration of 420, I contributed to Leafly’s Strain of the Day series by honoring three iconic cannabis strains: Durban Poison, Wedding Cake, and OG Kush.
