Brooks Running
Executing a cross-channel national campaign for the industry’s biggest day of the year.
Global Running Day calls for a celebration. In 2019, Brooks Running reached out to create a multi-channel campaign with a special-edition shoe and a Strava partnership with a charitable component.
We rallied thousands of runners for the cause. By logging their miles on Strava, runners unlocked gear for under-resourced running teams.
Our message: Run it Forward. Together, every mile counts.
Run Happy Launch 6.
To support the campaign, Brooks released a limited-edition design of the iconic Launch 6. Runners could honor their mission and loved ones along the side. I played with words, replacing the typical color of the shoe with the concept “Run Happy” and carrying a “Heart and Soles” message across channels.
