Amazon Go
Refreshing the homepage and welcoming customers back during the pandemic.
When the Amazon Go team lost a copywriter to an internal promotion, I stepped in to power all copy during Summer 2021. In just three months, we redesigned the website, created a cornerstone marketing campaign for pandemic-era revenue, and generated tons of paid search ads.
Bring Back Campaign.
Amazon Go designed a retail experience with contactless pick-up before it was mainstream. In 2021, we created a cross-channel marketing campaign to “bring back” customers into stores.
Evergreen Materials.
I supported a full refresh of the Amazon Go landing page in collaboration with a visual designer, UX designer, and marketing partners. To promote new stores and offerings, we also generated a set of in-store signage and digital ads.
